The Mobile Viewability Enigma

Noelia Amoedo, CEO, mediasmart

Noelia Amoedo, CEO, mediasmart

Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media buyers and sellers clamour for guarantees and standards. Either side are companies claiming viewability on mobile is not an issue and those who strongly argue it is, and data has only confused the issue. Continue reading

The impact that mobile is having on our decision making is huge, how marketers contend with it?

Mick Rigby CEO and founder, Yodel Mobile

Mick Rigby CEO and founder, Yodel Mobile

The Mobile phone is changing the way we think.

This is not conjecture this is a fact. A truth backed up by some of the most eminent neurologists and professors the world over.  Michael Merzenich, Professor emeritus and neuroscientist at the University of California, says that our brains change as a function of what we  do, what we are good at and what we master.   We are spending more time on our mobile devices than we ever have done, 4.5 hours a day in fact ( source: eMarketer 4/15) we are mastering  ( or trying to master) flappy birds and Clash of Clans and as a consequences changing the way we assimilate information and act on decision making cues. Continue reading

How retailers can leverage mobile data in today’s data-driven world

Ken Parnham, General Manager Europe, Near

Ken Parnham, General Manager Europe, Near

As the retail landscape evolves, it’s only natural that brands are shifting their focus away from the traditional online platforms. Increasingly, retailers are casting their gaze at the endless opportunities provided by mobile retail.

The reasons are simple: More people are using their internet-connected smartphones to shop online. According to a recent comScore report, mobile devices account for as much as 60% of the time spent browsing retail sites. That trend is up sharply from 2013, when less than half of retail site visits originated from tablets or smartphones. Continue reading

Technology behind SMS marketing: Speeding up campaign roll-out

Ivan Maksic, Regional Manager Western Europe

Ivan Maksic, Regional Manager Western Europe, Infobip

Oftentimes the simplest and most effective way for marketers to reach their audience is via SMS messaging. It’s a cost-effective, direct and engaging channel that hits the mark with consumers on the go and on devices they’re never without. But despite having the right idea and a well-rounded campaign on paper, you can hit some unexpected walls once you get to setting up and launching your campaign. Continue reading