Rhoanna Glenn, Associate Director of Mobile at MediaCom
When iOS9 hit our devices and a new wave of ad blockers hit the app stores there was a sudden panic. This is the beginning of the end of advertising, all ads will be blocked and we will all be out of a job!!
Six weeks after this release and there is only one ad blocker in the top 10 of the productivity charts. So should we as advertisers and publishers be worried? Continue reading
Jide Sobo, Head of Mobile at MEC Interaction
The behavior of avoiding ads has been with us for a long time, in fact, probably since the first ad was developed! I think it has now entered into urban myth status, that the National Grid sees its biggest spike in power at half time in the FA Cup final, as everyone watching at home goes to the kitchen, puts the kettle on, and avoids the ads. Back in the 90’s we had the curse of the pop-up ad, which led to the development of third party pop-up blocking software. By 2004, most web browsers had pop-up blockers built in as standard and another era of ad avoidance came to an end. Of course, before pop-up ads, people had been avoiding TV ads by fast forwarding through the ad breaks on programs they had recorded on their VHS recorder, and they are now doing the same with services such as Sky+. Continue reading
Written by Noelia Amoedo, CEO of Mediasmart
There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.
A recent MMA panel event I was participating in, saw many of the agencies and advertisers present voicing the opinion that you can’t track user behaviour and preferences on mobile to the same extent as on desktop. There were also many of those present expressing legal concerns over privacy on mobile through the use of location data. Continue reading
Stephen Upstone, CEO & Founder of LoopMe
Native advertising is one of those buzz words that just isn’t going away. It first featured on Google Trends in January 2012 and has been picking up steam ever since. Most digital conferences will discuss native in one form or another, but something which hasn’t quite registered on the industry’s radar is native video.