Ad Formats and Mobile Programmatic Evolve and Collide

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Noelia Amoedo, CEO of mediasmart

Introduction 

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

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Is there a secret to driving growth today?

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Hayley Spurling, Group Client & Brand VP at Brand Learning

The call for growth is so widespread it is almost wallpaper. Yet, according to our research, people are re-appraising company growth agendas, seeking more meaning than profit alone, and seeking new ways to motivate customers to spend money with them, rather than just cost-cutting. To meet this growth ambition, the most successful Growth Drivers are changing their organisational and leadership capabilities. It’s a new Growth Code, challenging to implement, but essential nonetheless. Continue reading

Let’s stop annoying mobile users and create some brand love!

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Louise Weston, Managing Director at Atomic Live

Atomic Live recently presented at the Mobile Marketing Association’s creative innovation seminar. In front of an audience of media specialists across all channels, the mobile platform was given it’s rightful positioning as the fastest growing form of digital media. With watches and wearables about to take off, it doesn’t show any signs of slowing down any time soon. It’s only in the last year or so that advertisers have started to wake up to the advantages that the mobile platform offers, so we wanted to open up the debate on mobile audience targeted creative. Continue reading

Mobile ad blocking is growing fast (but there is good news for advertisers)

 

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John Koetsier, Mobile Economist at TUNE

The growth of mobile ad blocking apps spiked 300% in the last three months, but marketers can take some comfort: mobile isn’t desktop, and everything is different.

 

There certainly is reasonable cause for concern.

A full 25% of mobile users currently have ad blocking apps installed, as we discovered by surveying almost 4,000 smartphone owners in the U.S and Europe. And based on the current growth rate of mobile ad blocking app installs, it’s possible that almost 80% could have ad blocking apps installed by late 2017. Continue reading