The fact that most of us move from device to device throughout the day is common knowledge. An eBay Enterprise report found that 81% of consumers use more than one device to browse online and that 64% rely on more than one device in the evaluation and purchase of a single item. If that sounds impressive, consider that even those numbers will surely grow as mobile continues to expand and new devices hit the market.
As a mobile app owner, you want to acquire as many new users as possible, but you also want them to consistently return to your app, engage, and convert.
Sometimes apps get so caught up in acquisition that they forget how important it is to pay attention to the users they’ve already got (and worked hard to acquire and often pay for). Even though app owners realize the majority of their revenue comes from their most loyal users, they still struggle with creating meaningful interactions with them. Continue reading
Mathieu Nouzareth of music trivia game SongPop was recently quoted on TechCrunch on the subject of app discovery, saying “There are only a few ways you can have your app discovered:
a) You pray and hope that a miracle happens
b) You are featured by Apple
c) You reach out to journalists
d) You take matters in your own hands and you decide to invest in marketing campaigns.” Continue reading
MediaCannes Lions is unique in the advertising calendar. No other trade event comes close for the creativity, number or sheer quality of those in attendance.
While the creativity and artistic merit of the advertising industry is acclaimed and discussed in the Palais, the outskirts of the festival are where it becomes interesting for the technology providers. This year questions around measurement, verification and optimisation came to the fore, as brands and agencies attempt to determine the value of their advertising. Continue reading