New white paper: Orchestrating the omnichannel customer experience


Written by Alex Klose, Head of Marketing at IMImobile.

Despite experience now being THE competitive differentiator, many businesses are still struggling to meet the expectations of today’s multi-device, always-connected consumer. Playing catch-up, they are struggling to reach the ‘bar’ set high by ecosystem disruptors such as Amazon, Alibaba, Facebook, and Uber, who are already reshaping expectations and determining what defines a ‘great’ experience from a brand. Continue reading