New white paper: Orchestrating the omnichannel customer experience

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Written by Alex Klose, Head of Marketing at IMImobile.

Despite experience now being THE competitive differentiator, many businesses are still struggling to meet the expectations of today’s multi-device, always-connected consumer. Playing catch-up, they are struggling to reach the ‘bar’ set high by ecosystem disruptors such as Amazon, Alibaba, Facebook, and Uber, who are already reshaping expectations and determining what defines a ‘great’ experience from a brand. Continue reading