Love it or hate it, Mobile World Congress (MWC) never fails to turn heads in the marketing world. This year was no exception.
Despite a look back – in the form of Nokia’s nostalgic 3310 re-launch – stealing the show early on, the main headlines were all about looking forward. From IoT, VR and AI to driverless cars and 5G, marketers’ appetites were whetted by a future filled with endless new opportunities to turbocharge consumer engagement. Continue reading
Pratick Thakrar, MD Inspired Mobile
With attendees growing year on year, MWC is now THE event on the mobile calendar. I only wish Scotty had the transporter working to get me between Hall 1 and 8!
New handset launches, features and operator announcements took the limelight; but this year, we saw new acronyms of the digital world come to the forefront, namely AI/IoT/VR/CH (Connected Homes). Continue reading
Stephen Upstone, CEO & Founder of LoopMe Media
Another Mobile World Congress has come and gone, with over 2000 exhibitors and over 108,000 attendees. This year I found that attention had moved away from the topic of connected devices and to the trilogy of AI, VR and AR.
While virtual reality headsets completely take over your vision to give you the impression that you’re somewhere else, augmented reality adds to your current vision, projecting info on top of what the consumer is already seeing. Continue reading
Stephen Upstone, CEO & Founder of LoopMe
MediaCannes Lions is unique in the advertising calendar. No other trade event comes close for the creativity, number or sheer quality of those in attendance.
While the creativity and artistic merit of the advertising industry is acclaimed and discussed in the Palais, the outskirts of the festival are where it becomes interesting for the technology providers. This year questions around measurement, verification and optimisation came to the fore, as brands and agencies attempt to determine the value of their advertising. Continue reading
Russell Graham, Digital Capability Director at Brand Learning
The agenda for the Mobile Marketing Association Forum 2016 was action packed with an array of industry professionals and thought leaders, including Brand Learning, providing perspectives on the vital role of mobile in the customer experience. As the attention space of a goldfish apparently now surpasses ours, I’ve summarised our top take outs below. This may take a little longer than 8 seconds so please bear with: Continue reading
Jide Sobo, Head of Mobile at MEC Interaction
It’s just dumb glass
Hardware continues to be evolutionary, rather than revolutionary, and the big excitement is around the services that can be accessed on the device, rather than the device itself..
Samsung’s S7 is a definite evolution of the S6, with waterproofing being the main improvement.
LG appears to have picked up where Google left off with Project Ara, by releasing the LG G5, a revolutionary modular design allowing the bottom of the phone to be removed, and additional modules to be added. For example, adding a professional camera attachment, allowing manual focus and zooming, or an audio unit, designed in conjunction with Bang & Olufsen. Continue reading
Tom Pearman, Commercial Director at Weve
Mobile World Congress 2016 was a hugely impressive event with almost 100,000 delegates (growing again) and a credible amount of exhibitors showing off some of the best tech in market. From the obvious big tech players in Google, Facebook, MSFT and an apparent return from Nokia through to the smaller more niche exhibitors showing off the more unusual tech like the connected BMW and Oral B’s smart toothbrush. In the three days I spent in Barcelona I covered over 50km walking across the halls and there are a number of themes that were worthy of sharing. Continue reading
Stephen Upstone, CEO & Founder of LoopMe
Mobile World Congress is a difficult show to beat, with over 90,000 industry professionals descending on Barcelona to learn about, experience and embrace all things mobile.
This year my attention was drawn away from the handset launches that have dominated in previous years by two main elements virtual reality and, as ever, the immense potential of data. Continue reading
Rodrigo Sobral, Integrated VP Executive Creative Director, R/GA
The 11th Annual Smarties™ Awards program is just around the corner. It will showcase the best of the best in mobile marketing from the UK, EMEA and globally, recognising teams and talents that have created new benchmarks and engaged consumers in a way that is only possible through mobile. This year’s jury panel includes an impressive list of over a dozen brand marketers and agency leaders in mobile marketing from Fortune 500 companies. Included on the list is industry guru and R/GA London’s Integrated VP Executive Creative Director, Rodrigo Sobral. As co-chair, Rodrigo has discussed the theme of the awards, lessons learnt from the Smarties™ and shared his personal views on the future of mobile marketing during a Q&A session. Continue reading