MWC Key Trends

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    Jide Sobo, Head of Mobile at MEC Interaction

    It’s just dumb glass

Hardware continues to be evolutionary, rather than revolutionary, and the big excitement is around the services that can be accessed on the device, rather than the device itself..

Samsung’s S7 is a definite evolution of the S6, with waterproofing being the main improvement.

LG appears to have picked up where Google left off with Project Ara, by releasing the LG G5, a revolutionary modular design allowing the bottom of the phone to be removed, and additional modules to be added. For example, adding a professional camera attachment,  allowing manual focus and zooming, or an audio unit, designed in conjunction with Bang & Olufsen. Continue reading

Mobile World Congress 2016: Key Trends

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Tom Pearman, Commercial Director at Weve

Mobile World Congress 2016 was a hugely impressive event with almost 100,000 delegates (growing again) and a credible amount of exhibitors showing off some of the best tech in market. From the obvious big tech players in Google, Facebook, MSFT and an apparent return from Nokia through to the smaller more niche exhibitors showing off the more unusual tech like the connected BMW and Oral B’s smart toothbrush. In the three days I spent in Barcelona I covered over 50km walking across the halls and there are a number of themes that were worthy of sharing. Continue reading

Mobile World Congress 2016: The Year of Virtual Reality & Data

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Stephen Upstone, CEO & Founder of LoopMe

Mobile World Congress is a difficult show to beat, with over 90,000 industry professionals descending on Barcelona to learn about, experience and embrace all things mobile.

This year my attention was drawn away from the handset launches that have dominated in previous years by two main elements virtual reality and, as ever, the immense potential of data. Continue reading

An Analysis of Winning Mobile Campaigns in EMEA

 

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Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Mobile as a platform provides a huge opportunity for marketers to connect with consumers. Through Millward Brown’s AdReaction study 2015, a survey amongst 16-45 year old multiscreen users conducted across 42 countries, we have found that on a global average, users spent over 6 hours daily on different screens and 2.5 hours daily were spent on a smartphone. Continue reading

The mobile battle lines are drawn

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Dino Myers-Lamptey, Head of Strategy, the7stars

Long gone are the pronouncements of next year being “the year of Mobile”. Futurologist and media ninjas have become bored of being wrong, and journalists have given up taking anyone seriously who dares to start a sentence with that phrase. However there’s a lot of mobile ducks aligning that could suggest 2016 very well could be, the year. Continue reading

The MMA UK Smarties Creative Awards: Deadline 30 June

 

2014-05-09_1438This year and for the first time ever the Smarties Awards will be launching solely for UK entries. In addition to the UK Smarties, the MMA is also launching regional programs in EMEA and of course we continue to run our successful Global Smarties. Winning entries from last year’s Global entries can be viewed at  here!

Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

The SMARTIES Awards is the only global awards program created specifically to recognise best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.

The Awards Gala will be held in London in November, look out on this blog for details of the date. Contact Chris@mmaglobal.com to find out how you can become more involved with the evenings proceedings.

Start entering your submissions now and good luck!