An Analysis of Winning Mobile Campaigns in EMEA

 

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Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Mobile as a platform provides a huge opportunity for marketers to connect with consumers. Through Millward Brown’s AdReaction study 2015, a survey amongst 16-45 year old multiscreen users conducted across 42 countries, we have found that on a global average, users spent over 6 hours daily on different screens and 2.5 hours daily were spent on a smartphone. Continue reading

The mobile battle lines are drawn

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Dino Myers-Lamptey, Head of Strategy, the7stars

Long gone are the pronouncements of next year being “the year of Mobile”. Futurologist and media ninjas have become bored of being wrong, and journalists have given up taking anyone seriously who dares to start a sentence with that phrase. However there’s a lot of mobile ducks aligning that could suggest 2016 very well could be, the year. Continue reading

The MMA UK Smarties Creative Awards: Deadline 30 June

 

2014-05-09_1438This year and for the first time ever the Smarties Awards will be launching solely for UK entries. In addition to the UK Smarties, the MMA is also launching regional programs in EMEA and of course we continue to run our successful Global Smarties. Winning entries from last year’s Global entries can be viewed at  here!

Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

The SMARTIES Awards is the only global awards program created specifically to recognise best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.

The Awards Gala will be held in London in November, look out on this blog for details of the date. Contact Chris@mmaglobal.com to find out how you can become more involved with the evenings proceedings.

Start entering your submissions now and good luck!

MMA’s Mobile Predictions for 2014

In 2013, mobile gained huge traction as the device of choice for businesses wanting to engage with their customers, manage their employees more efficiently, advertise their brand and drive revenue.

2014 is here and the MMA UK has published our key predictions for mobile marketing in 2014 from our expert Board of Directors. Take a look and share your predictions in the comments section.

MMA – Predictions

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