Tej Rekhi, AVP Mobile Sales at Sizmek
A mobile world. A smartphone society. A connected generation. However you describe it we’re a nation addicted to our devices.
Over 70% of UK smartphone users check their mobile device within 15 minutes of waking, while almost as many look at it during the 15 minutes prior to going to bed. We use smartphones on public transport, at work, while shopping and eating out, while socialising with friends and family, and even while crossing the road. Continue reading
Chris Babayode, MD at Mobile Marketing Association
Consumers regard their mobile devices as the ‘go-to’ for advice, assistance and access to a wide range of real-world and digital services they rely on every day. Significantly, the more consumers can do with their personal devices, the more they depend on them to do even more. Continue reading
Neil Bruce, Head of Mobile at Mindshare
Last week, 101,000 delegates from the world of mobile descended on Barcelona for the annual Mobile World Congress. 204 countries were represented and 3,600 members of the international press and media covered the event. The scale of the congress cannot be underestimated – over 2,200 exhibiting companies filled the exhibition, which spanned 9 vast halls and 12 outdoor spaces. Exhibitors came from all spheres of the mobile ecosystem – device manufacturers (including Samsung, LG, HTC and Blackberry) who use the event to launch flagship devices, companies providing the hardware inside phones (such as Intel and Qualcomm), businesses working in the Internet of Things space and mobile media and ad tech businesses. Continue reading
Jide Sobo, Head of Mobile at MEC Interaction
It’s just dumb glass
Hardware continues to be evolutionary, rather than revolutionary, and the big excitement is around the services that can be accessed on the device, rather than the device itself..
Samsung’s S7 is a definite evolution of the S6, with waterproofing being the main improvement.
LG appears to have picked up where Google left off with Project Ara, by releasing the LG G5, a revolutionary modular design allowing the bottom of the phone to be removed, and additional modules to be added. For example, adding a professional camera attachment, allowing manual focus and zooming, or an audio unit, designed in conjunction with Bang & Olufsen. Continue reading
Tom Pearman, Commercial Director at Weve
Mobile World Congress 2016 was a hugely impressive event with almost 100,000 delegates (growing again) and a credible amount of exhibitors showing off some of the best tech in market. From the obvious big tech players in Google, Facebook, MSFT and an apparent return from Nokia through to the smaller more niche exhibitors showing off the more unusual tech like the connected BMW and Oral B’s smart toothbrush. In the three days I spent in Barcelona I covered over 50km walking across the halls and there are a number of themes that were worthy of sharing. Continue reading
Prototyping is becoming an essential part of the process for making mobile products that matter – both interactions and OS capabilities are becoming more complex and feature-rich – yet designers strive for simple elegant final results that don’t confuse users. Continue reading
Dino Myers-Lamptey, Head of Strategy, the7stars
Long gone are the pronouncements of next year being “the year of Mobile”. Futurologist and media ninjas have become bored of being wrong, and journalists have given up taking anyone seriously who dares to start a sentence with that phrase. However there’s a lot of mobile ducks aligning that could suggest 2016 very well could be, the year. Continue reading
Tim Collier, Head of Mobile Solutions, EMEA for DoubleClick
This is the first in a series of posts discussing the benefits of taking a unified approach to programmatic to reach mobile consumers.
This week we’ll explore why programmatic is the fastest way to win user’s moments on mobile, and address the gap between where users spend their time and how advertisers allocate their budgets. Moreover, we’ll cover why a unified approach to ad technology helps marketers optimise for mobile. Continue reading
Diego Meller, Co-Founder Jampp
A strategic data collection plan can provide valuable insights regarding the way people use your app, which is instrumental in improving user experience, marketing actions and app monetization.
For any app marketing strategy to succeed you need 3 things:
- A great app
- An understanding of how people use it (or a usage funnel).
- The ability to target users based on their behaviour
All three require an effective App Data Collection Plan, so where do advertisers usually go wrong? Continue reading