- Become a practioner in mobile marketing
- Be able to create a strategy for mobile marketing and execute against that in their company
Receive professionally recognised qualification
PROFESSIONAL AWARD IN MOBILE MARKETING Overview: As consumers become increasingly mobile centric, marketers need to understand and use the channel to connect, engage and influence them. This course is designed to give you a comprehensive understanding of mobile marketing and the skills to start applying it in your business. You will leave the course with a solid understanding of how and when to apply a variety of mobile marketing techniques and strategies to communicate and engage with your audience in an interactive and appropriate manner. Case studies and exercises will support and inform your own approach to creating a strategy.You will leave this course benefiting from international expertise designed to support companies to:
- Aid their decision making by increasing their knowledge and understanding of mobile marketing
- Create and develop their mobile marketing strategy
- Building understanding and competence in how mobile works differently in different geographies and markets
- Staying ahead of competitors’ activities in mobile marketing
This course provides formal, measurable training that leads to a recognised qualification in mobile marketing.
No prior knowledge of mobile marketing is required, although it is anticipated that attendees will be experienced marketers with a thorough understanding of the marketing mix and will have responsibility for formulating and executing marketing plans.
CERTIFIED MOBILE MARKETER
Build on the Award by developing your skills, experience and knowledge in mobile marketing. The Certified Mobile Marketer course guides you from theory to practice, combining real world experience with additional learning. The course ensures that marketers understand how to execute all of the essential tasks that are part of running mobile marketing campaigns. In addition, students are directed to the latest thinking on mobile marketing, engage in in dialogue and debate with industry leaders and expand their understanding of the subject.
The course requires an additional 100 hours of work on top of the Professional Award. Certification cannot be achieved without first taking and passing the Award course. Students will progress through a mixture of self-paced and directed learning with regular test points to ensure that the learning is complete.