A strategic data collection plan can provide valuable insights regarding the way people use your app, which is instrumental in improving user experience, marketing actions and app monetization.
For any app marketing strategy to succeed you need 3 things:
- A great app
- An understanding of how people use it (or a usage funnel).
- The ability to target users based on their behaviour
All three require an effective App Data Collection Plan, so where do advertisers usually go wrong? Continue reading