Let’s stop annoying mobile users and create some brand love!

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Louise Weston, Managing Director at Atomic Live

Atomic Live recently presented at the Mobile Marketing Association’s creative innovation seminar. In front of an audience of media specialists across all channels, the mobile platform was given it’s rightful positioning as the fastest growing form of digital media. With watches and wearables about to take off, it doesn’t show any signs of slowing down any time soon. It’s only in the last year or so that advertisers have started to wake up to the advantages that the mobile platform offers, so we wanted to open up the debate on mobile audience targeted creative. Continue reading