The MMA UK is delighted to announce a mobile marketing educational programming partnership with mCordis, a leader in professional mobile marketing education services. Through this marketing the MMA and mCordis will deliver professional mobile marketing educational programming, including a professional award in mobile marketing and certificate in mobile marketing as well as a range mobile marketing workshops, seminars and supplementary learning materials.
The core of the educational programming, the Professional Award in Mobile marketing and Mobile Marketing and Mobile Marketer Certificate, are believed to be the first fully accredited professional qualifications in mobile marketing anywhere in the world. The accreditation comes from The Institute of Direct & Digital Marketing (The IDM) in the UK and meets THE IDM’s stringent, industry recognised, content and teaching method requirements and methods.
Both the Professional Award in Mobile Marketing and Certified Mobile Marketer are designed for professionals in the marketing industry to: Become a practioner in mobile marketing, Be able to create a strategy for mobile marketing and execute against that in their company, Receive professionally recognised qualifications. These programs will supersede the MMA’s Certified Mobile Marketer assessment test and designation, which was originally released in 2008. Continue reading