It’s time for Mobile marketers to take brand engagement seriously

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Andy Wise, New Business Director at Engine Creative

The key for any brand campaign is to grab the attention of consumers, but with such an overwhelming number of digital channels available to consumers and research showing that only 9% of current digital advertising is being viewed for more than a second, how can the eye-watering spend on UK digital advertising (£8.61 billion in 2015 alone!) be anything more than a waste of advertiser’s money? Continue reading