2015 MMA London Forum: Mobile Acceleration

Ian Georgeson 07921 567360 Johnston Press- Chris Babayode, Group

Chris Babayode, Managing Director, MMA EMEA

This year’s MMA London Forum will focus on Mobile Acceleration and showcase brands and experts who will share first hand accounts on how mobile has played an innovative role in the brand or customer experience, in product development, and in advertising market effectiveness to transform and drive growth in their businesses.

Attendees to this year’s Forum will gain insights from marketers in retail, travel, finance, telecoms and learn how they are transforming their marketing campaigns and businesses through mobile with key takeaways to help improve your mobile capability. There’s also a glimpse into the future along with some key learning’s from a disruptor company forging a whole new sector with mobile at the heart of its business. And if you want to know how a London based product development studio built it’s business and success using mobile and gaming and the implications for brands and agencies then there’s a special session on innovation.

Selected sessions include:

  • To become a mobile business marketers must embrace change, and not just in the marketing department but throughout the business. Digital transformations demand learning, recruiting, and restructuring. McDonald’s will share key insights on how to re-learn marketing not just reach, but content & context and talk about taking business mobile like you’ve never seen before.
  • For ustwo, the creators of the award winning game Monument Valley the road to success has been everything but traditional. Gather insights into the impact that creative product development studios will have on brands and what will be needed in order to produce the kind of world class software and platforms that consumers will expect.

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Good retail weather and m-commerce ramp up Christmas fashion sales

David Bird

David Bird, Insights Analyst – Weather Channel Global Media Ltd

A number of clothing retailers have already reported their Christmas results for 2014. Two key themes so far have emerged: the first is that the clothing sector picked up during the festive period, sales for many were over and above those of the previous year. Secondly, the growing importance of multi-channel retail at Christmas.

Weather created opportunities for UK retailers at Christmas

The mild and sunny weather over December was generally very conducive to the retail market at

Christmas, across all sectors. These are the weather conditions which are generally favourable for

driving footfall into stores, and they also keep consumer heating and fuel bills low, freeing up

discretionary spend. Moreover, continued low interest rates in the UK and low fuel prices over the

Yuletide period created an “additional tail wind”.

A generally mild, sunny, if wet, Christmas

Over most of December the weather came from the west, from the Atlantic, and UK temperatures were milder (0.5 degrees Celsius) than the seasonal average (4.4 degree Celsius). Moreover, sunshine was well above the norm, indeed it was the second sunniest December since 1929. Why is this important? Well, Nielsen estimates that 20 per cent of all Christmas spending is done in the final two weeks before Christmas, and above average temperatures and sunny weather means shoppers head out and about.

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