Meaningful and Relevant Mobile Creativity – Creating Value Through Technology

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Astrid Salas, Senior Creative Developer at InMobi

The industry is transitioning from just performance to more data-driven creative strategies, but often the collision of data, content and technology surfaces huge challenges – and opportunities – for brands that hope to connect meaningfully with the humans that form their audiences.

Behaviour is the medium that we work in; it is not about type of devices, or the technology or in what way they are enabled, but about the fact that we are influencing behaviour. Mobile Creativity is to design for influence. Continue reading