Over the last couple of years, advertisers have increasingly realised the value of mobile in the marketing mix. There are now fewer questions asked around the value of mobile advertising and it is considered a powerful tool in a marketer’s arsenal. What are the key differentiators in comparison to more traditional online marketing though? Personalisation is one, and having the ability to pinpoint the exact location of a user is another. So what is it that makes location so special and how can we leverage this mobile feature when aiming to deliver a message to our target audience? Continue reading
IMImobile & MMA Mobile Smart Roundtable Dinner – executive marketers discuss latest trends in delivering Smarter Mobile Engagement
As part of the Mobile Smart Roundtable Dinner Series, The Mobile Marketing Association (MMA) and IMImobile hosted an exclusive dinner on Tuesday, 17th February at one of London’s most sought after dinner locations, The Shard. The evening brought together executive marketers from many leading industry players including Citi Bank, Pizza Hut, Unilever, American Express, ITV, IKEA, MediaCom and Mindshare to discuss and debate the latest trends in implementing and delivering smarter mobile engagement.
With the evening providing an inspirational view across London’s night skyline, the dinner was the perfect platform for cultivating discussion. As the conversation flowed, it quickly became apparent that marketers are overwhelmed by the rapid progress of mobile technologies and proliferation of devices and datasets. With new consumer trends popping up almost every month, marketers face a relentless challenge in adapting strategies to define and measure customer engagement.