5 Predictions for Mobile Marketing in 2017

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Rohit Dadwal, Managing Director APAC at The Mobile Marketing Association

What a whirlwind 2016 has been for the mobile marketing industry. We have been seeing more creative, integrated mobile marketing campaigns that go beyond conventional display advertising, as new technologies and innovations unlock a myriad of possibilities for deeper, more meaningful consumer engagement.

It’s not surprising then that among marketers we surveyed, 61% believe that mobile is critical to the future of the company. Here are five key predictions for mobile marketing in 2017. Continue reading