How to effectively use multi-channel messaging whilst adapting to emerging channels

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Nicola Pero, CTO, Brainstorm

Mobile engagement has changed. It is now more complex and fragmented, a trend that is set to continue with voice, video and SMS all playing a key role in the industry. We are now seeing different types of communications being chosen for different purposes. For example, if you want communication that is short and to the point, which gets read and acted upon quickly, the likely option is SMS. Many think that with the new forms of communication coming on board that the old ones will disappear, but that isn’t the case. It just means we have greater choice in how we communicate, and companies need to be prepared to use them all. Continue reading