5 Predictions for Mobile Marketing in 2017


Rohit Dadwal, Managing Director APAC at The Mobile Marketing Association

What a whirlwind 2016 has been for the mobile marketing industry. We have been seeing more creative, integrated mobile marketing campaigns that go beyond conventional display advertising, as new technologies and innovations unlock a myriad of possibilities for deeper, more meaningful consumer engagement.

It’s not surprising then that among marketers we surveyed, 61% believe that mobile is critical to the future of the company. Here are five key predictions for mobile marketing in 2017. Continue reading

MMA’s Mobile Predictions for 2014

In 2013, mobile gained huge traction as the device of choice for businesses wanting to engage with their customers, manage their employees more efficiently, advertise their brand and drive revenue.

2014 is here and the MMA UK has published our key predictions for mobile marketing in 2014 from our expert Board of Directors. Take a look and share your predictions in the comments section.

MMA – Predictions