At MWC size REALLY does matter

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JC Oliver, Global Chief Creative Officer
at Unlockd

“Who turned out the lights?” was the concerned refrain that rang out across the hallowed halls of CES when the electricity decided to pack up in January.

“Where are my long johns?” was the concerned refrain that rang out at Barcelona airport when I arrived from the sun-dappled shores of Australia to the whispers of Storm Emma that stroked MWC this year – I mean seriously…I really did not pack the correct clothing for a Barcelona that saw the first snowflakes since 2010. Continue reading

At Facebook we get things wrong – but we take our safety role seriously

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Monika Bickert, Head of Public Policy Management at Facebook

Last month, people shared several horrific videos on Facebook of Syrian children in the aftermath of a chemical weapons attack. The videos, which also appeared elsewhere on the internet, showed the children shaking, struggling to breathe and eventually dying.

 

The images were deeply shocking – so much so that we placed a warning screen in front of them and made sure they were only visible to adults. But the images also prompted international outrage and renewed attention on the plight of Syrians. Continue reading

The Often Misunderstood Mobile User Privacy Landscape

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Written by Noelia Amoedo, CEO of Mediasmart

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.

A recent MMA panel event I was participating in, saw many of the agencies and advertisers present voicing the opinion that you can’t track user behaviour and preferences on mobile to the same extent as on desktop. There were also many of those present expressing legal concerns over privacy on mobile through the use of location data. Continue reading