The key for any brand campaign is to grab the attention of consumers, but with such an overwhelming number of digital channels available to consumers and research showing that only 9% of current digital advertising is being viewed for more than a second, how can the eye-watering spend on UK digital advertising (£8.61 billion in 2015 alone!) be anything more than a waste of advertiser’s money? Continue reading
Shell has been active in the mobile domain for several years now and has learnt much about the potential of mobile and how to leverage a global platform for local marketing engagement and activities.
Shell recognises the importance of the emerging digital eco-system and is actively discovering new business models which are developing in accordance with new customer engagement opportunities. The digital world is evolving quickly and you have to be in a continuous development mode as the technology matures and customers adjust to changes in how we interact with each other. Continue reading
Mobile as a platform provides a huge opportunity for marketers to connect with consumers. Through Millward Brown’s AdReaction study 2015, a survey amongst 16-45 year old multiscreen users conducted across 42 countries, we have found that on a global average, users spent over 6 hours daily on different screens and 2.5 hours daily were spent on a smartphone. Continue reading
The 11th Annual Smarties™ Awards program is just around the corner. It will showcase the best of the best in mobile marketing from the UK, EMEA and globally, recognising teams and talents that have created new benchmarks and engaged consumers in a way that is only possible through mobile. This year’s jury panel includes an impressive list of over a dozen brand marketers and agency leaders in mobile marketing from Fortune 500 companies. Included on the list is industry guru and R/GA London’s Integrated VP Executive Creative Director, Rodrigo Sobral. As co-chair, Rodrigo has discussed the theme of the awards, lessons learnt from the Smarties™ and shared his personal views on the future of mobile marketing during a Q&A session. Continue reading
This year and for the first time ever the Smarties Awards will be launching solely for UK entries. In addition to the UK Smarties, the MMA is also launching regional programs in EMEA and of course we continue to run our successful Global Smarties. Winning entries from last year’s Global entries can be viewed at here!
Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!
The SMARTIES Awards is the only global awards program created specifically to recognise best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.
The Awards Gala will be held in London in November, look out on this blog for details of the date. Contact Chris@mmaglobal.com to find out how you can become more involved with the evenings proceedings.
Start entering your submissions now and good luck!