Talking Mobile is a resource for MMA Members, marketers and mobile innovators to discover and voice opinions around industry news, innovation and points of view. People can also find out more about the MMA UK and local activities and initiatives. If you would like to contribute please write to firstname.lastname@example.org with a clear proposal of what you would like to cover.
We are very fortunate to live and work in the greatest period of media innovation ever seen: rapid, persuasive and global. This is the mobile era and the change that we will see over the coming years will eclipse anything that we have seen before.
Dramatic change in consumers’ media habits due to the adoption of mobile smartphone and tablets create the perfect canvas to re-engineer marketing and advertising, globally, creating big winners and losers across all parts of the marketing ecosystem.
In the mobile era the MMA’s mission to make mobile marketing indispensable to marketers has never been more important.