9 Ways Mobile is Changing in 2017



John Koetsier, Mobile Economist at TUNE

App Annie says we’re spending 25% more time on our mobile devices than a year ago. SensorTower agrees, saying we’re launching apps 11% more frequently now.


But what does the future hold?

Even with that growth, and even though my own research at TUNE indicates that smartphone owners are still installing plenty of mobile apps, thank you very much, we’re clearly in a maturing mobile marketplace in the western world. Continue reading

Mobile ad blocking is growing fast (but there is good news for advertisers)


Screenshot 2016-04-05 15.12.37

John Koetsier, Mobile Economist at TUNE

The growth of mobile ad blocking apps spiked 300% in the last three months, but marketers can take some comfort: mobile isn’t desktop, and everything is different.


There certainly is reasonable cause for concern.

A full 25% of mobile users currently have ad blocking apps installed, as we discovered by surveying almost 4,000 smartphone owners in the U.S and Europe. And based on the current growth rate of mobile ad blocking app installs, it’s possible that almost 80% could have ad blocking apps installed by late 2017. Continue reading