Why marketers should find the positives in GDPR

 

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Raphael Rodier, Chief Revenue Officer International of Ogury

The introduction of GDPR in 2018 was arguably the most significant event for the technology sector since the invention of the smartphone. However, in our recent survey of 287,000 global consumers’ attitudes towards data privacy and mobile marketing, we found that a mere 8% of them felt they had a better understanding of how companies use their data since GDPR came in. What’s more, 39% of European respondents said that they didn’t even know what GDPR was. So why isn’t the message getting through? Continue reading

Trying to be as close to real life as possible

The DMEXCO way of matchmaking

Dr. Dominik Matyka, Chief Advisor DMEXCO

Dr. Dominik Matyka, Chief Advisor DMEXCO

The statistics on use of mobile are regularly published, as is the astounding figure that
mobile users spend between 80 and 90% of their time on mobiles in Apps. The figure varies depending on whether it comes from the
Comscore or Flurry reports and interestingly, does not vary much across geographical region. UK App usage may be 1-2% higher than in Germany but  there isn’t any big variation across the world. App usage is also increasing by 6% per year according to the Flurry 2018 App usage report.  Continue reading

In-App Advertising in a Post-Cookie Era

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Alex Mcilvenny – Country Manager zeotap UK

Your smartphone usage reveals a great deal about you. According to a 2018 report, A Decade of Digital Dependency, Britons are now so addicted to their phones that they check them every 12 minutes. It also revealed that 40 percent of adults look at their phone within five minutes of waking up, increasing to 65 percent of people under the age of 35.

 

In the UK, 83% of that mobile time is spent in apps, and engagement is a daily habit — people launch at least nine apps daily and around 30 on a monthly basis. Continue reading

The AI Revolution in Mobile Marketing

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Krysta O’Shea, Strategist at Majestyk

In today’s world, technology is constantly out running us. So, how do we catch-up?

Artificial Intelligence (AI)is one way to stay ahead of the competition. Brands are using AI to reach consumers wherever they are. Digital upgrades can make the biggest difference in increasing your consumer base. Consumers are looking for the easiest and fastest results. Our once manual society has quickly transformed into one of instant gratification. People are no longer waiting around for results, they have immediate answers right at their fingertips.The creation of mobile phones has given us the ability to search the web from anywhere. In doing so, it has given brands the ability to build deeper, longer lasting relationships with their customers.  AI gives brands the ability to not only reach consumers, but to also appeal to their interests on a more personal level. Artificial intelligence is an excellent way for brands and companies to learn more about their customers by using the data they have acquired in an efficient and effective way. Times are changing, and as leading companies, we owe it to the consumer to keep up. Continue reading

5 steps to avoid wasting your display advertising budgets

 

There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data driven advertising, it is a common (and logical) practice to distribute advertising dollars based on the cost per conversioneach partner is delivering, and those delivering the best price, or in other words, the best ROI, will get the bigger budgets. Continue reading

Using neuroscience to successfully transform the XR experience

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Simon Gill, Chief Creative Officer at Isobar

It seems trying to predict the future is a very human trait. It speaks to both our curious and creative nature. However, the popular William Gibson quote “The future is already here — it’s just not very evenly distributed.” would suggest we don’t need to look too far. I felt this, when seeing the Webby Awards winner DOTA2 Championshipin 2017.

Continue reading

At MWC size REALLY does matter

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JC Oliver, Global Chief Creative Officer
at Unlockd

“Who turned out the lights?” was the concerned refrain that rang out across the hallowed halls of CES when the electricity decided to pack up in January.

“Where are my long johns?” was the concerned refrain that rang out at Barcelona airport when I arrived from the sun-dappled shores of Australia to the whispers of Storm Emma that stroked MWC this year – I mean seriously…I really did not pack the correct clothing for a Barcelona that saw the first snowflakes since 2010. Continue reading