The Bot landscape is being shaped by the four horseman of the tech world: Microsoft, Facebook, Google and Amazon. Whilst the term bot has been around for decades it is only really in the last 2 years that the volume has been turned up with many predicting that bots will be the next app, and that app’s are dead. That is an oversimplification, of course, but given so many young people spend their time on their mobile messaging apps, and given the success of the WeChat “app of everything” in China it is natural agencies, brands and tech players in the mobile space pay close attention to the Bot trends already clearly evidenced. Continue reading
Kantar Millward Brown’s AdReaction: engaging Gen X, Y and Z study reveals vital insights into how marketers should use mobile, explains Jane Ostler, Managing Director of their Media & Digital practice.
Marketing communications are undergoing a seismic shift. Brand messages are slowly but surely moving away from the ad break and deeper into consumers’ lives, with much of this driven by the combined influences of younger audiences and mobile device usage.
AdReaction reveals that 74% of Gen Z (16-19 year olds) globally spends more than an hour a day on mobile devices, more than any other generation.
In this world of declining ad receptivity, brands must find new ways to reach consumers beyond the confines of traditional advertising, and need to use mobile in more creative ways than ever before. Continue reading
Earlier this month I was travelling with my husband from the UK to South Eastern India.
We were on our way to visit family and friends in Visakhapatnam, a beautiful city in the state of Andhra Pradesh also known as ‘The Jewel of the East Coast’.
However, in order to get there, we had to take a connecting flight via Chennai.
Unlike the tiny airport in Visakhapatnam, Chennai’s airports are large and overcrowded- it’s a challenging place to be when you’re used to the easy transits of Heathrow. However, on this occasion, all we had to do was walk from the International terminal to the Domestic terminal. Continue reading
90% of retailers reported a drop in foot traffic in the last 5 years
This week LoopMe launched our Retail Foot Traffic Research. We were looking to see the impact of declining foot traffic to stores, using a working hypothesis developed from insights from the British Retail Council who found that there was a 1% drop in foot traffic registered across the UK.
Almost 90% of the 250 retail decision makers in UK reported a drop in foot traffic over the last 5 years and 93% reported a loss in store revenue. Meanwhile, a record £133bn was spent online in 2016, a growth of 16% in one year. Continue reading
Digital ad spending makes up more than 60% of total advertising investments in the UK. The mobile channel is well on its way to dominate all other media channels and will double the ad spending for desktop and TV by 2018. Naturally, with more budget at stake, more incentives rise for fraud in mobile ad campaigns. The good news for the ecosystem is that advertisers and vendors are well aware of what’s at stake and have heard the call from Marc Pritchard to clean up the mobile programmatic space. Continue reading
Despite experience now being THE competitive differentiator, many businesses are still struggling to meet the expectations of today’s multi-device, always-connected consumer. Playing catch-up, they are struggling to reach the ‘bar’ set high by ecosystem disruptors such as Amazon, Alibaba, Facebook, and Uber, who are already reshaping expectations and determining what defines a ‘great’ experience from a brand. Continue reading
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs. There are a limited number of options available for the agency and brand, outside of the ad servers and verification companies.