“Mobile is not a media, it’s a mindset!”

Welcome to the new MMA UK blog.

The MMA UK blog is a platform dedicated to showcasing the best use of mobile marketing, providing inspiration to brands and agencies.

The mobile channel may have the smallest screen, but contains the greatest opportunity to connect brands  directly with their consumers.  More than half of UK consumers will use smartphones this year  with over 30 million smartphone devices in the UK alone. Within 3 years mobile should take over desktop internet usage, further enforcing the importance of the mobile channel to stay competitive and at the forefront of consumer services.

We at the MMA UK have started this blog to help educate about mobile marketing, to promote innovative case studies, publish stats, facts and research and to provide the latest guidelines on regulations.  We look forward to developing this blog in the future and contributing information that brands and agencies can utilise to advance their impact on the mobile channel.

Let’s mobilise our ideas by thinking big on the small screen!

Regards

The MMA Team.

Sources:

http://www.emarketer.com/Article/Nearly-Half-of-UK-Consumers-Will-Use-Smartphones-This-Year/1009956

http://econsultancy.com/uk/blog/62656-45-of-businesses-still-don-t-have-a-mobile-site-or-app-report

If you would like to contribute to the MMA UK Blog then please contact

Sally Harvey at Sally.harvey@mmaglobal.com

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