You’ve likely read much swirl about the blocking of Flash lately, and are probably wondering what it means for your video advertising campaigns across devices.
The entire rich media advertising space was originally built on Flash. It provided the only way to display animations back in the late 90s, when developers were still figuring out how the internet worked. Flash has never worked on mobile, and since the debut of the iPhone in 2007, consumers have increasingly migrated, and rapidly, to mobile devices likes smartphones and tablets.
Without Flash, the web will be more efficient, stable, and safe. Content developers who depend on Flash (websites, game sites, video sites, ad creative agencies) and have not transitioned off will be scrambling to migrate from Flash to HTML5. Those that have already embraced mobile technology and seen the consumer shift to new platforms and devices, have been working through this migration for a while.