How Artificial Intelligence can aid retailers

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Pete O’Mara Kane, VP Sales at LoopMe

90% of retailers reported a drop in foot traffic in the last 5 years

This week LoopMe launched our Retail Foot Traffic Research. We were looking to see the impact of declining foot traffic to stores, using a working hypothesis developed from insights from the British Retail Council who found that there was a 1% drop in foot traffic registered across the UK.

Almost 90% of the 250 retail decision makers in UK reported a drop in foot traffic over the last 5 years and 93% reported a loss in store revenue. Meanwhile, a record £133bn was spent online in 2016, a growth of 16% in one year. Continue reading

Harnessing Mobile, Data & Programmatic For Real-Time, Right-Time Marketing

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Peggy Anne Salz, Lead Analyst and Founder at MobileGroove

Mobile equips brands and business marketers to deliver real-time marketing right now. But it’s contextually relevant marketing linked to a more holistic view of customers that will truly move the needle on your campaigns. This article, excerpted from Mobile: The Great Connector (Volume 2), a comprehensive eBook authored by Peggy Anne Salz, chief analyst and content strategist of MobileGroove, in collaboration with the MMA EMEA and member sponsors Inspired and Brainstorm, explores how quality data around context and location arms marketers to improve targeting and campaign performance. Continue reading

How Brands Can Harness Data to Deliver Amazing Experiences and Engagement

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Peggy Anne Salz, Lead Analyst and Content Marketing Strategist at MobileGroove

We may have started out in a state where information was mostly contained in PCs but now, thanks to the advance of mobile and the avalanche of mobile apps, information isn’t ‘in’ anything. It is everywhere. Technology is also smart — and going to get a lot smarter — so brands have to get smarter about how they use it to engage their customers. Continue reading

What Audiences Expect & Why Brands Need to ‘SIMPLIFY’ the Journey

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Pratick Thakrar, CEO at Inspired Mobile

From strategies to re-imagine and ‘hyper-personalise’ the customer experience to ways brands are harnessing mobile and offers linked to context to improve loyalty programmes, marketers must determine the appropriate channels and approaches that will satisfy people’s growing requirement for personalised and relevant brand communications. Continue reading

Choose The Appropriate Channels To Connect With Your Customers

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Jeremy Deaner, CEO at Brainstorm

The capabilities are coming together for marketers to reach the core audience— as defined by their location and location context — that truly matters to their brand or business. However, recent research from the MMA and Brainstorm Mobile Solutions, a global provider of mobile engagement solutions, highlights the requirement for marketers to use location data responsibly. Continue reading

An Analysis of Winning Mobile Campaigns in EMEA

 

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Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Mobile as a platform provides a huge opportunity for marketers to connect with consumers. Through Millward Brown’s AdReaction study 2015, a survey amongst 16-45 year old multiscreen users conducted across 42 countries, we have found that on a global average, users spent over 6 hours daily on different screens and 2.5 hours daily were spent on a smartphone. Continue reading