Events

 THE MMA Creative Innovation Seminar

Secure your place at The MMA Creative Seminar, a must attend event for discussion and learning about the challenges we face in the mobile marketing sector.

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google, Telefonica, Millward Brown, Widespace, Nimbletank, Lightspeed GMI, Inspired and R/GA, which focus on creativity and mobile

Date: 17/03/2015

Time: 3:30 – 6.00pm

Location: 10 Brock Street, London,  NW1 3FG

Event agenda:

1. Mobile creativity – getting it right: Mobile user insights and a guide to best practices.
2. Mobile creative deep dive: Five key steps to excel in mobile.
3. Panel debate: In mobile, which is King – Creative Content or Context?
4. Creativity in mobile: Winning the mobile moments
5. Big data, programmatic, and creativity: Friend or foe?
6. The launch of 2015 Smarties Awards.

To RSVP to the event or  find out more information please email mmaukevents@mmaglobal.com.

 

 

 

 

 

 

 

Simplifying Mobile Marketing

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Author: Pratick Thakrar, Imagine Mobile

Details: Pratick gives a simplified view of why mobile should be the focus for any business, with a breakdown on features currently utilised and how to drive engagement.

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 A Brands View of Mobile

Author: Paul O’Grady, Unilever

Details: This training presentation talks about mobile behaviour, the essential ingredients to mobile marketing and key case studies.

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An Introduction into Owned Mobile Media

Author: Julian Smith, Fetch

Details: Julian gives information on how to develop mobile websites and apps, and discussing how to market and measure  mobile owned media.

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Mobile in Retail

Author: Miles Quitmann, Proxama PLC

Details: Miles looks at the challenges of mobile retail, the opportunities and how mobile can be used by retailers.

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Agency viewpoint on mobile paid media 

 

Author: Jon Hook, Mediacom

Details: Jon presents on an agency landscape of mobile paid media and discusses the importance of  cross media integration.

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Agency viewpoint on mobile paid media 

Author: Tom Ollerton, We Are Social

Details: Tom’s presentation is on why and how we should be putting social and the centre of marketing, and We Are Social’s strategic approach to mobile marketing.

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Move with mobile

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Author: Stephen Jenkins, Millennial Media

Details: Stephen’s presentation is an insider’s look at how technology, data and creativity are moving together to change the way we approach digital marketing.

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