2015 MMA London Forum: Mobile Acceleration

Ian Georgeson 07921 567360 Johnston Press- Chris Babayode, Group

Chris Babayode, Managing Director, MMA EMEA

This year’s MMA London Forum will focus on Mobile Acceleration and showcase brands and experts who will share first hand accounts on how mobile has played an innovative role in the brand or customer experience, in product development, and in advertising market effectiveness to transform and drive growth in their businesses.

Attendees to this year’s Forum will gain insights from marketers in retail, travel, finance, telecoms and learn how they are transforming their marketing campaigns and businesses through mobile with key takeaways to help improve your mobile capability. There’s also a glimpse into the future along with some key learning’s from a disruptor company forging a whole new sector with mobile at the heart of its business. And if you want to know how a London based product development studio built it’s business and success using mobile and gaming and the implications for brands and agencies then there’s a special session on innovation.

Selected sessions include:

  • To become a mobile business marketers must embrace change, and not just in the marketing department but throughout the business. Digital transformations demand learning, recruiting, and restructuring. McDonald’s will share key insights on how to re-learn marketing not just reach, but content & context and talk about taking business mobile like you’ve never seen before.
  • For ustwo, the creators of the award winning game Monument Valley the road to success has been everything but traditional. Gather insights into the impact that creative product development studios will have on brands and what will be needed in order to produce the kind of world class software and platforms that consumers will expect.

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When y became i and how you can “get more here”

Ian Georgeson 07921 567360 Johnston Press- Chris Babayode, Group

Chris Babayode, Managing Director, MMA EMEA

As marketers, we have to constantly adapt and change to new demands, technology and the consumer, to stay relevant and make an impact. We market ourselves and rebrand when we need to make an impact, this can be seen with my eldest daughter. When she was born we named her Jennifer and within days, everyone was calling her Jenny. The name Jenny stayed until sixth form when, aged 16, she decided to become Jenni. It might seem like just a y changing to an i, but it was much more, it was a rebrand. She was the same genetically with the same outgoing, gregarious personality but she knew she was taking on responsibility becoming a school leader. This is just like the MMA, we are the same dedicated community to mobile marketing innovation, but we are re-branding and aim to take on a more impactful mission.

The re-launch sees the MMA driving against a new mission – to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

No re-launch is complete without a rebrand. Therefore, we’ve unveiled a bold, new and engaging logo. The integration of the three-line menu navicon (that means ‘get more here’) into the MMA’s branding and logo is an invitation to the mobile industry in the UK to get involved with the MMA UK and collaborate as we champion mobile marketing. Continue reading