Talking Mobile, a resource for MMA Members, marketers and mobile innovators

Stephen Upstone CEO & Founder of LoopMe Chair of MMA UK

Stephen Upstone
CEO & Founder of LoopMe

Talking Mobile is a resource for MMA Members, marketers and mobile innovators to discover and voice opinions around industry news, innovation and points of view. People can also find out more about the MMA UK and local activities and initiatives. If you would like to contribute please write to sally.harvey@mmaglobal.com with a clear proposal of what you would like to cover.

We are very fortunate to live and work in the greatest period of media innovation ever seen: rapid, persuasive and global. This is the mobile era and the change that we will see over the coming years will eclipse anything that we have seen before.

Dramatic change in consumers’ media habits due to the adoption of mobile smartphone and tablets create the perfect canvas to re-engineer marketing and advertising, globally, creating big winners and losers across all parts of the marketing ecosystem.

In the mobile era the MMA’s mission to make mobile marketing indispensable to marketers has never been more important.

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MMA’s Mobile Predictions for 2014

In 2013, mobile gained huge traction as the device of choice for businesses wanting to engage with their customers, manage their employees more efficiently, advertise their brand and drive revenue.

2014 is here and the MMA UK has published our key predictions for mobile marketing in 2014 from our expert Board of Directors. Take a look and share your predictions in the comments section.

MMA – Predictions

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“Mobile is not a media, it’s a mindset!”

Welcome to the new MMA UK blog.

The MMA UK blog is a platform dedicated to showcasing the best use of mobile marketing, providing inspiration to brands and agencies.

The mobile channel may have the smallest screen, but contains the greatest opportunity to connect brands  directly with their consumers.  More than half of UK consumers will use smartphones this year  with over 30 million smartphone devices in the UK alone. Within 3 years mobile should take over desktop internet usage, further enforcing the importance of the mobile channel to stay competitive and at the forefront of consumer services.

We at the MMA UK have started this blog to help educate about mobile marketing, to promote innovative case studies, publish stats, facts and research and to provide the latest guidelines on regulations.  We look forward to developing this blog in the future and contributing information that brands and agencies can utilise to advance their impact on the mobile channel.

Let’s mobilise our ideas by thinking big on the small screen!

Regards

The MMA Team.

Sources:

http://www.emarketer.com/Article/Nearly-Half-of-UK-Consumers-Will-Use-Smartphones-This-Year/1009956

http://econsultancy.com/uk/blog/62656-45-of-businesses-still-don-t-have-a-mobile-site-or-app-report

If you would like to contribute to the MMA UK Blog then please contact

Sally Harvey at Sally.harvey@mmaglobal.com