Welcome to the 2nd edition of Talking Mobile

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Sally Harvey, Director of Membership Strategy EMEA , MMA

Welcome to the second edition of Talking Mobile, the MMA UK Blog. We hope you enjoyed last months edition, any feedback you may have would be most welcome. This week we have posts on push notifications, mobile and social change, and don’t forget to check out the education page to download presentations from the Mobile Advertising  MMA UK Training Workshop. 

The MMA UK Social – Thursday 1st May

MMA members are invited to join us at the MMA UK Social on Thursday 1st May, from 6pm until late. Sponsored by Fetch and LoopMe, this first of many MMA UK Socials and will be the perfect opportunity to meet up with friends,  network with clients and hopefully generate some new business. To register and find out more information click here

Written by Sally Harvey, 

Director of Membership Strategy EMEA,

MMA

The End of the ‘Water Cooler Moment’

Claire Valoti Head of Agency Relations Facebook

Claire Valoti
Head of Agency Relations Facebook

Mobile has changed the way we talk about TV shows. That ‘water cooler moment’ that used to happen the day after your favourite show had aired now happens in real-time, online.  And a lot of it happens on Facebook, through mobile devices.

The fact that people talk about TV on Facebook has never been in doubt however it has often been assumed that TV-related Facebook interactions happen outside the show airing – not in real-time.  This is not the case.

The industry has also not truly understood the volumes of this chatter, since historically, we haven’t shared much information on this in the past.  Now, thanks to our new partnership with SecondSync, we will be sharing this information on an on-going basis to help clients understand how people are using Facebook to talk about topics such as TV.

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